If you’re a company or wannabe entrepreneur this snippet will hopefully resonate with you.
Most companies are really focused on how to create 10% improvements in their businesses – The usual conundrum is how do we reduce costs 10%? Increase profits 10%?
Astro Teller, Google’s “Captain of Moonshots”, often talks about how when you try to do 10% better, you are putting yourself in a smartness competition with everyone else in your industry (and everyone else in the world) and it’s a competition you’re unlikely to win. That’s just being average in my book. And average is not going to get you where you need to be. To draw on that well used analogy “You need to get your head space into knocking that ball out of the stadium”.
Don’t get into the routine of competing …you need to dominate!!
What Google call’s “Moonshot Thinking” where you try to go 10x bigger (10x cheaper, 10x faster, 10x cooler) etc.
Why try for 10x versus 10%?
No matter what your background, genetic make-up, or personal connections. In my view, success stems from working ten times harder than anyone else and displaying a “domination mentality”.
Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve success, you can’t operate like everybody else and settle for mediocrity. Don’t allow yourself to come up short. Prepare to take massive action.
When you shoot for 10x improvement you approach the problem in a radically different fashion.
When you attack a problem as though it were solvable, even if you don’t know how to solve it, you’ll be shocked with what you come up with & achieve.
10X vs 10% improvement is 100 times more worth it… but, it’s never 100 times harder.
Finally, having a moonshot, focuses and motivates your team, attracts the best talent in the world, and critically allows you to solve interim problems and create interim products/services along the way.
Whatever the size of the company you run, business start up idea you want to get going, I hope this will help you create a sense of urgency around innovation and add new capabilities to spur innovation.
In the world today, the only constant is change and the rate of change is increasing.
You either disrupt yourself, or someone else will.