Remember those days as a child when you tore open a new cereal packet to collect your next favourite plastic spaceman freebee.
Well science has just taken another leap in to the future of cereal branding .
Kellogg’s just launched a promotion in New Zealand in which customers can create their own Virtual Reality headsets out of Nutri-Grain boxes. The makeshift device is akin to Google Cardboard in that it uses your smartphone as the display. Scanning the box’s QR code will take you to the NG Bolt app, which contains three VR videos to watch.
It’s very important as this represents Demonetization in action as a disrupter to the value of currency as a unit — this VR headset is the price of a box of cereal. It’s also a creative marketing move for Kellogg’s to appeal to younger consumers and their parents. Leading the mental pathway of new technology and the rewards of informative consumer stimuli.
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